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About us

We're not just a shop - we're a health and beauty philosophy inspired by Japan.

Our brand was born from a simple but profound desire: to live better, cleaner, longer. We believe that health is not a fashion or a list of trends, but the result of daily choices. That's why we chose Japan.

Why Japanese vitamins

Japan is the country where people live the longest in the world. This is no accident. It's a culture of respect for the body, for nature, for quality.

We were looking not just for supplements, but for formulas with science, tradition and honesty behind them. And we found them - in laboratories that have been working for decades, where everything is tested, where ingredients are grown with respect for the earth.

We are close to the Japanese philosophy: nothing superfluous, only what really works.

FAQ

Why choose Japanese supplements?

Japanese supplements represent a harmony of traditional medicine, pure ingredients, and cutting-edge technology. Japan is a global leader in the quality, safety, and effectiveness of nutraceuticals.

What’s the difference between Japanese and European collagen?

Japanese collagen is a low-molecular-weight marine peptide, which is better absorbed by the body. It's often combined with hyaluronic acid, coenzyme Q10, vitamin C, and biotin — for a comprehensive anti-aging effect.

What is nattokinase and what are its benefits?

Nattokinase is a natural enzyme derived from natto, a traditional Japanese fermented soybean dish.

It helps support healthy blood circulation and acts as a natural alternative to aspirin — without side effects. Ideal for mature age, sedentary lifestyles, long flights, or varicose veins.

When will I see results from collagen?

With daily use, visible improvements usually appear within 3–4 weeks: firmer skin, healthier complexion, stronger nails, and improved hair condition.

Should I take collagen with vitamin C?

Yes. Vitamin C is essential for collagen synthesis. It helps the body absorb and build collagen fibers. That’s why most Japanese formulas already include vitamin C.

Can I combine different supplements like collagen, CoQ10, and nattokinase?

Absolutely. Our products are designed to be safely combined and complement each other.

For example, collagen + CoQ10 = skin + energy. Nattokinase is best taken in the morning, separately.

Is collagen suitable for men?

Yes. Men also experience collagen loss with age. Collagen supports joints, tendons, skin elasticity, and post-workout recovery — essential for an active lifestyle and aging well.

Which supplements are especially beneficial after age 40?

Collagen + Hyaluronic Acid – for skin hydration and joint support

Nattokinase – for vascular health and circulation

Coenzyme Q10 – for cellular energy and heart function

Omega-3 + Lutein – for vision, focus, and cognitive performance

Should I choose collagen powder or tablets?

Powder is ideal for faster absorption and higher doses.

Tablets are great for travel and precise, mess-free dosing — choose what suits your lifestyle.

Are there any contraindications?

Our supplements are certified food-grade products in the EU.

However, if you are pregnant, breastfeeding, on blood thinners, or have a chronic condition — consult your physician before use.

Monde Selection

Monde Selection is an independent international quality institute founded in Brussels in 1961.

Every year, experts from different countries — doctors, professors, nutritionists, dieticians — evaluate products from around the world, selecting the best ones based on criteria such as quality, effectiveness, safety and marketing credibility.

We are proud to announce that Fine Japan products have been awarded Monde Selection Gold Medals 2023-2025 in the Diet & Health category. This recognition is a testament to the authentic Japanese approach: science, purity and effectiveness.

What does the award mean?

Our partners in Japan are among an elite group of manufacturers who have proven their quality. These medals are not just decorative packaging, but a guarantee that each dose works as promised.

  • Independent expert evaluation — no advertising or lobbying.
  • International recognition — a mark of trust in more than 80 countries.
  • An award for consistently high quality, not for packaging design or popularity.
  • Products are tested against 20+ criteria: from composition and bioavailability to labelling and real effects.